KEEPING OUR PLATINUM STATUS AT THE 2022 CITY PRESS READER’S CHOICE AWARDS
The awards aim to celebrate Mzansi’s most loved brands. South African citizens from all across the country took part in the survey, with each voter choosing their favourite brands in various categories. The awards system is tiered: Bronze, Silver, Gold, and Platinum, which is the highest accolade a brand can receive.
We’re very proud to have achieved Platinum status again! Thank you to every Debonairs Pizza fan who voted for us. We truly appreciate your love and support.
REACHING PLATINUM AT THE 2021 CITY PRESS READERS’ CHOICE AWARDS
The awards were based on City Press Readers’ votes in various categories in celebration of the most renowned and beloved South African brands. The awards system is tiered: Bronze, Silver, Gold, and Platinum, which is the highest accolade a brand can receive.
Thanks to all our faves for placing us on the Platinum level. Your love and support of Debonairs Pizza continues to help us reach these levels.
LEVELLING UP IN THE 2019 SUNDAY TIMES MOST LOVED BRANDS AWARDS
The Sunday Times Most Loved Brands Awards is the leading consumer survey of its kind in South Africa. 3 500 adult consumers from metro and non-metro areas are interviewed about their perceptions, awareness and familiarity with brands in different categories. If a brand makes the list and scores in the high rankings, it’s doing something amazing.
Well done to the Debonairs Pizza team for all their incredible work and pushing the brand to the next level.
When a young, hopeful and eager Joyce started working at a fast food restaurant in 1997, she had no idea of the path she would blaze and the extraordinary success she would gain. Joyce begun her journey in the fast food industry with no formal education but that didn’t discourage her. She took it upon herself to learn from those around her and seized every opportunity to train and get qualifications. Her passion and willingness was rewarded with promotion after promotion, moving from a General Worker to a Cashier, then Assistant Store Manager and finally Store Manager! Her success story didn’t end there, in 2015 Joyce was promoted to Franchise Manager for Debonairs Pizza! With the wisdom of her journey, she has these inspirational words to share: “I encourage everyone who might think it’s tough to get to the top to look ahead and use what they have to build a future.”
Joyce’s success story continues and we look forward to seeing her grow from strength to strength. At Debonairs Pizza, we take inspiration from a her story and we hope you do too. She is a truly amazing woman!
CELEBRATING AN AMAZING GOGO ON HER 101ST BIRTHDAY
WE’RE ALL FOR AMAZING PAPER STRAWS
Paper straws are available on request from the cashier. Together, we will take this amazing step in protecting our environment.
FIVES FUTBOL ROADSHOW FINALS
These were the top teams from the regions that made it to the finals:
Famous Boys fromUmlazi
FC Stars fromPolokwane
Kings Of Soccer fromNelspruit
Newlands United fromKwamashu
Arebeng FC 1 fromSoshanguve
K1 Spartans fromSoweto
Mustangs fromCape Town
It was an amazing day filled with awesome game plays, awe-inspiring goals and lots of Real Deal pizzas to go around. Football legend, Brian Baloyi was also there to give players advice on how to raise their game, cheer them on and what it takes to make it in the big leagues!
The action was nail-biting as teams battled it out for the ultimate glory, but there could only be one winner. Congratulations to Newlands United from KwaMashu!
They are this year’s Mzansi’s Real Deal Futbol team. As the winning team, they took home the title and a live VIP viewing experience of the football spectacle in Russia at the Budweiser fan park in Cape Town!
DEBONAIRS PIZZA PARTNERS WITH IGN, ARCADE X AND LOCAL PROFESSIONAL TEAMS TO EXPLORE GAMING
“This is a huge step for a brand that is not related to gaming or gaming technology. It does however illustrate their understanding of gaming as a lifestyle that has broken the barrier from a tiny niche to a legitimate mainstream way of life”, says Gareth Woods, Managing Director at Good Game Well Played – gaming marketing specialists.
Debonairs Pizza has always been a “tech forward” fast food company, being the first to introduce tech innovations such online ordering and the Debonairs Pizza app to South Africa, so the move into the always-online, tech hungry world of gaming is not as foreign as some may think. Debonairs Pizza understands the growing importance of gaming as a passion point for consumers and sees the convenience of their online ordering and free delivery offer as a natural fit with the gaming lifestyle. Debonairs Pizza seeks to add value to both the most casual and avid gamer by creating bespoke content, in collaboration with two professional gaming organisations, White Rabbit Gaming and Sinister 5 – to engage with gamers on their passion and in some cases, their profession.
According to a recent PWC report gaming has shown consistent growth in South Africa, boasting a 6% YOY growth, with 8% YOY (equating to R53-million) in the gaming development sector. In totality, there are 1.6-million connected console gamers, with 39% as professional gamers earning an average of R30000 – R50 000 and 22% earning over R50000 monthly. On average, console gamers enjoy 10 hours of uninterrupted gaming a week with 91% spending more than R2500 a month on gaming.
To follow the journey of the gaming teams and the incentives up for grabs, visit www.za.ign.com.
Notes to editor:
About Debonairs Pizza
Founded by two students in 1991, Debonairs Pizza pioneered the home delivery concept in South Africa. Having grown rapidly to a formidable footprint of over 650 restaurants, it is now the leading pizza franchise in Africa.
The brand owes much of its success to its philosophy of innovation and dedication to providing consumers with the ultimate convenience. In line with this imperative, Debonairs Pizza was the first to introduce free delivery and online ordering in South Africa. To ensure their customers received the hottest and freshest pizzas, the brand developed their unique Hot or Not Dot and Acutemp delivery bags. Understanding the generous and sharing nature of their market, they single-handedly changed the meaning of pizza with speciality pizza innovations like the Triple-Decker®, Double-Stack®, Crammed-Crust® and Cram-Decker™
Debonairs Pizza’s brand mantra is to give consumers what they want, when, how and where they want it. So whether you’re celebrating a special occasion with friends or family, lounging on the couch watching TV or immersed in a 48 hour online gaming marathon, just pull out your phone, order your free delivery using the Debonairs Pizza mobile app and Try Something Amazing.
About Detonator Media Group
Detonator positions brands in the digital world by leveraging technology-based platforms such as in-game advertising, gaming media, content marketing, audio and streaming services and influencer
marketing platforms. Detonator is a specialist in working with brands to connect and engage into the gaming world.
Established in 2016, Good Game Well Played (GGWP) is a collaboration between HYH and Gareth Woods, a leading influencer within the gaming and esports arenas. GGWP seeks to create content and marketing opportunities based on influencer research to connect brands to their consumers and major influencers, and amplify this connection, all in the exciting realm of gaming esports.
IGN is the leading internet media company focused on the video game and entertainment enthusiast markets. IGN reaches more than 170 million monthly users globally, with a local reach of 500,000.
About Arcade X
Arcade X is an online platform allowing gamers to play tournaments across a variety of titles from the latest and biggest esport titles as well as dozens of free to play games across all platforms - PC, console and mobiles. The platform allows brands to sponsor a plethora of different tournament types such leagues or knock outs.
About White Rabbit
White Rabbit Gaming is a registered, competitive esports organisation and is passionate about its players as well as the titles it participate in. The company values and mission are grounded in growing esports in South Africa as well as promoting players locally and internationally.
White Rabbit Gaming (Pty) Ltd. was founded in 2010 by Alwyn “SwiTch” Venter with Martin “SwithiN” Beukes and Wayne 'Edski' Edwards joining later as co-owners. The owners are all passionate gamers who have a heart for the community and a vision of growing esports and it’s participants in South Africa with the aim of competing abroad with the world’s best players.
The organisation currently have professional teams for CS:GO, Dota 2, Call of Duty (console), PUBG and Overwatch with an entire community of over 300 casual gamers, as we believe building a community with similar beliefs and interests is the key to success. The brand has a very successful history of achievements having defended its title as Dota 2 champions since 2016 with an unbroken winning streak into 2018. The brand has also represented South African gaming in Dubai, China and in various online tournaments locally as well as abroad.
Some of their players include:
WRG Dota 2 (Premier)
Wesley “oDu” Rose
Nicholas “Schlinks” Dammert
WRG CS:GO (Premier)
Willie “Consp1racy “ van Graan
Gavin “rMp” Nelson
Peter “Trogie” Kirov
Richard “Maniaq” Brown
Michael “Crucial” Bishop
WRG COD (Premier)
Max “Koala” Lipawsky
Reuben “Scara” Lipawsky
Keegan “Sharpie” Sharp
Juan “Beats” VDW
Aidan “zero” Urquhart
WRG PUBG (Premier)
Clintin “AimlessRSA” Riddell
Sean “x_Godfather_x” Mumford
WRG Overwatch (Premier)
Christopher “Thebarnical” England
Kimberly “Kimbo” Brady
Wayne “Visions” Short
Andries “Jo3b” Burger
Jared “DarkVagician” Lee
Shaun “Patches” Whitaker
Juan Claude “Xplosiv” Oosthuyse
Dean “Lumi” Stander
WRG - Female Teams
WRG CSGO (Premier)
Ashley “BrinkeR” Groves
Meagan “Queen” Macvicar
Megan “M3gzz” Van Der Westhuizen
Bernice “MisTyBunz” Botha
Nicky “Niiq” Muller
About Sinister 5
Sinister5 is a leading South African multi-gaming organization best defined by a drive to succeed in the competitive landscape and a focus on our fans. It is our belief that this philosophy of investment into our players along with engaging with our fans in positive and meaningful ways are essential building blocks that drive our success in South African esports.
Sinister5 fields highly successful and ambitious players who compete in CS:GO, Dota 2, Hearthstone, FIFA 18, and PUBG. Within just two short years Sinister5 has risen from competing in lower divisions of South African esports to now competing at the highest levels in the country across our supported titles.
Some of their players include
Tristan 'Aghanim' Kiefer
Adam 'Adastam' Moore
Dennis 'DotA-and-Die' Connellan
Tertius 'Traxion' de Bruin
Dirk 'skynet)(' van Velden
Carl 'Carl' Beckerling
Ryan 'Azi' De Oliveira Bastos
CSGO and PUBG
Dylan 'dyvo' Vorster
Dean 'HackeM' Seyfried
James ‘zerOch4Nce’ Wijnberg
Anton 'Rogue' van Dyk
Christian 'dada' Jonker
Nikola /Terios/ Radevic
Andrew 'Shepard' Richardson
Leslie “UnKnowNzz” Greenwood
ARE YOU MZANSI’S REAL DEAL FUTBOL TEAM?
Your team could be crowned Mzansi’s Real Deal Futbol Team and walk away with amazing prizes! So sign up for free at www.fivesfutbol.co.za or at your nearest event.
WORKING TOGETHER FOR AN AMAZING TOY RUN
We’re proud to have been a part of this charity drive. Thank you to all the Debonairs Pizza teams involved and the drivers who made the Toy Run amazing.
VOTED NUMBER ONE IN THE “HOME DELIVERY” CATEGORY
The Ask Afrika Youth Brands survey takes a look at South African brands that are loyally used by the youth aged 15 to 34. It represents youth of all races, different backgrounds and living standards. This year, almost 7000 interviews were conducted for the survey.
Thanks to all our young pizza lovers for putting us on top!
FROM N1 TO N4, AMAZING IS BEST!
Across the country, over 100 000 people vote in the Best of Awards every year. The awards showcase the best of the best in a region, as voted by the community. This goes to show that tens of thousands of people in Bloemfontein, Mbombela, Pretoria and Johannesburg really love our pizza.
Thank you to all the pizza lovers who voted for us. We’ll continue serving you cheesy, delicious and oh-so-amazing pizza!
A SPECTACULAR FINISH TO THE WOMEN’S FOOTBALL SEASON
The final match of the season was between TUT and UJ. Both sides worked hard to get to this stage of the tournament. Football fans came in their numbers to support their teams. It was an action-packed finale and TUT trampled UJ with an amazing score of 4-0. TUT are the defending champions and have taken the cup three years in a row.
We would like to wish all the players and staff members well as they continue with their training. Train hard and keep the goalpost in sight.
AN AMAZING VARSITY SPORTS SEASON
After 8 rounds of matches, the final two teams, UP- TUKS & TUT, clashed in a titanic game dubbed the “Thriller in Tshwane”. It was a grueling spectacle that left the fans screaming for more and the teams exhausted. Both sides played their hearts out and gave it their all, but there could only be one victor. Congratulations to UP – Tuks! UP – Tuks played their best game from the beginning and continued to show amazing teamwork throughout the tournament.
Every team, plus the coaches and support staff, should be proud of their achievements and dedication to the beautiful game. Debonairs Pizza is proud to be a sponsor of such great talent and solid teamwork. We look forward to seeing all the varsity football teams at next season’s action-packed competition.
FIVES ROADSHOW IS BACK
The first 5-a-side match kicks off at Mdantsane Mall on Saturday, 30 September 2017. Follow @DebonairsPizza and @FiveFutbol for all the latest fixture dates. Don’t miss out on any of the fast-paced action, coming soon to a mall near you!
THREE CHEERS FOR DEBONAIRS PIZZA!
Ask Afrika Icon Brands Survey is a celebration of home grown brands that have successfully navigated the local market. In collaboration with City Press and Rapport, over 15 000 people in 8 000 communities across the country were surveyed this award season. The survey looks at brands that have a nationwide following, and are well loved and used by South Africans.
Thanks to all your continued support, Debonairs Pizza is one of these brands. Now we can certainly claim, our home delivery is once, twice, three times AMAZING!
AMAZING CHEESE FROM THE EASTERN CAPE
The Famous Brands Cheese Company is a partnership between Famous Brands and Coega Dairy. The shareholders of Coega Dairy are 13 dairy farmers (61%) and the Empowerment Trust (39%). The beneficiaries of the trust are six community owned dairy farms (which provide more than 20% of the milk to the Famous Brands Cheese Company), the factory employees and the farm workers. This directly benefits the surrounding communities who are empowered and uplifted through the trust. Not only is the Famous Brands Cheese Company economically valuable to the people of Coega, it is also ecologically sustainable. The factory has all the latest green technology to ensure that there is minimal impact on the environment and that the quality of production is eco-friendly.
Over 500 000kg of cheese are produced monthly at the cheese plant! That’s a massive amount and this number will continue to rise as the factory expands. Debonairs Pizza is proud to be the company’s single biggest customer and we will continue to support the plant as it grows. The Famous Brands Cheese Company makes wonderful cheese so we can keep giving you AMAZING pizza.
THANKS SA FOR THE LOVE!
Over 36,500 people were surveyed for the South African Customer Satisfaction Index (SAcsi) conducted by Consulta. Different brands, across many industries were part of this survey. Debonairs Pizza come out on top as the most satisfying brand of choice.
We’re glad that even in these tough economic times, South Africans still have something to smile about – an amazing slice from us. The Debonairs Pizza family is very grateful for all your support. We’ll continue to give you a satisfying great deal.
Thank you South Africa for being amazing!
THE YOUTH HAVE SPOKEN
SCORE YOUR SLICE OF THE PIZZA
Founded in 1991, this brand has grown from a single outlet in Pietermaritzburg, KwaZulu Natal to a network of restaurants extending across Africa as far as the United Arab Emirates. Now, its 600th restaurant will officially be opened on Saturday, 26 November 2016, in Botshabelo near Bloemfontein, Free State. “When we noticed the commercial development in Botshabelo, we immediately reached out to Famous Brands to open what would have been our first Debonairs Pizza franchise, but we couldn’t wait that long. During the mall’s construction, we opened Debonairs Lochlogan in 2015, and Debonairs Willows in July 2016,” says franchisee, Tumi Mohlahlo. “Now, we’re excited to be part of this major milestone, which is testament to the strength of this brand, and the affinity it enjoys from our loyal customers.” When talking about the future, Sinclair says; “Constantly pioneering and innovating the pizza category will remain our driving force.”
The quick service restaurant was the first to introduce free delivery and online ordering, improved on it with their Hot or Not Dot and Acutemp delivery bags; and single-handedly changed the meaning of pizza with speciality pizza innovations like the Triple-Decker®, Double-Stack®, Crammed-Crust®, Filla® and Pop-Itz®.
DEBONAIRS PIZZA WINS BEST SPOT TO GO FOR PIZZA IN 2016
DAILY NEWS READERS VOTE DEBONAIRS PIZZA BEST PIZZA PLACE
BEST PIZZA - BEST OF JOBURG 2015
VARSITY SPORTS FOOTBALL
Debonairs Pizza and Varsity Sports gives Varsity Football teams huge media coverage and unparalleled exposure via a five year broadcast agreement with SuperSport.
As a food and lifestyle brand, Debonairs Pizza unites people over a scrumptious meal. As a sponsor of Varsity Football, the brand brings together students, local communities and the general public, bonding all these groups in their shared passion for sport and entertainment. Furthermore, one of the main benefits of this sponsorship is the publicity that’s given to these young athletes, which is all part of a strong sports development drive.
Debonairs Pizza and Varsity Sports is dedicated to the creation of amazing moments on the sports field as well as memories that will live in the minds of both the players and the fans for years to come. So join us at one of these high-octane matches or watch it on SuperSport. It’s going to be an amazing world-class experience you won’t want to miss!
AN AMAZING TIME AT BUSHBUCKRIDGE
The Debonairs Pizza Bushbuckridge team did just this when they visited the Palms Model School orphanage in Bushbuckridge Maviljan to perform an act of kindness. This selfless act was all about bringing joy to the kids. The team brought balloons & Doughnated flat pizza breads, while having lots of fun interacting with the children on the day.
The school consists of more than 40 kids from infants to 18 years of age. There are 5 volunteer teachers from around the community that have dedicated their time and knowledge to the orphanage.
It’s deeply entrenched in Debonairs Pizza’s ethos to go out of our way to help others, and we look forward to spreading our amazing with other projects that will make a difference to the lives of those who are less fortunate.
DEBONAIRS PIZZA OPENS 500TH STORE
Over the years, Debonairs Pizza has been at the forefront of pizza innovation within the South African pizza market. Founded in 1991, the Brand has grown from one single restaurant in Pietermaritzburg in KwaZulu Natal to a network of restaurants extending across South Africa, the rest of Africa and as far afield as India and the United Arab Emirates.
Mohamed Moosa, franchisee of the 500th restaurant, opened his first Debonairs Pizza restaurant in the Carlton Centre in 2004. This happened to be the Brand’s 199th restaurant at the time. Over the years he has become a successful multiple-store operator. Moosa comments, “I am delighted to be opening the Brand’s milestone 500th restaurant, after narrowly missing out on the 200th store milestone. I am very proud to be associated with Debonairs Pizza which has been the market leader for many years, primarily based on our absolute focus on product quality.”
Debonairs Pizza celebrated this achievement in true Debonairs Pizza style on the 10th November 2014.